Your brand
BriefFill this in before the day. The more honest and specific you are, the better Claude will understand your business.
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Growth workshop
PromptsWork through these in order. Paste your brand brief into Claude first, then run each prompt one at a time.
Session starter — sets the expert persona for the whole day
This primes Claude to think like a senior brand strategist before a single question is answered. Paste your completed brand brief where indicated.
Session starter prompt
For this session you are a senior brand strategist and marketing director with 20 years of experience building premium beauty and lifestyle brands. You understand the lash and beauty industry deeply — the clients, the competitive landscape, the day-to-day reality of running a small salon business, and what separates a forgettable beauty brand from one that builds a loyal following. I am going to work through a structured brand and marketing strategy session with you. Before we begin, read my brand brief carefully. Everything you produce today must be specific to my business — not generic, not interchangeable with any other lash studio. If something feels like it could apply to anyone, push further until it feels like it could only apply to me. Here is my brand brief: [paste your brand brief here] Confirm you have read it and are ready to begin.
Afternoon
AI ToolsThree sessions covering avatar creation, voice cloning, and your AI booking assistant.
What we are building now
Run these four prompts in your Claude Project — it already has your brand platform loaded. Work through them in order.
Build 1 — 4-week content calendar
Using my brand platform, content mix from my media plan, and key messages, create a 4-week Instagram content calendar. For each of the 4 weeks provide 5 post ideas — one educational, one behind the scenes, one client-focused, one promotional, and one personal or brand story. For each idea give me: the post concept in one sentence, the angle or hook, and the content type (carousel, single image, Reel, story). Make every idea specific to my brand — nothing generic.
Build 2 — Instagram captions
Using my brand voice and platform, write 5 ready-to-post Instagram captions. One for each content type: educational, promotional, behind the scenes, community-focused, and personal brand story. Each caption needs: a scroll-stopping first line, a body that delivers value or connection, and a call to action that fits the post type. Number them 1 to 5. If any caption sounds like it could come from another lash business, rewrite it.
Build 3 — New client welcome email
Write a warm welcome email to send to a new client after their first appointment. It should: thank them genuinely without being over the top, remind them of one or two aftercare tips in my brand voice, let them know what to expect at their next visit, and end with a warm invitation to rebook or refer a friend. Keep it under 180 words. It must sound like me writing to someone I genuinely care about — not a automated follow-up.
Build 4 — Client FAQ document
Using my brand voice, turn the following client FAQs into a polished, publishable FAQ document I can share on my website, send to new clients, or post on Instagram. Rewrite each answer so it sounds warm, confident, and completely like me — not like a generic lash FAQ you could find anywhere. Group related questions together if it makes sense. Here are my questions and answers: [paste your top 10 FAQs here]
AI avatar creation
Create a digital version of yourself that can present content, record educational videos, and represent your brand without you needing to be on camera every time.
- Pre-day: record a 2-minute reference video in a quiet room with good lighting, speaking naturally to camera
- Upload your reference video to HeyGen and create your Instant Avatar
- Live demo: generate a short lash aftercare tips video using your avatar
- Use cases: client education content, social Reels, booking reminders, email video intros
Claude prompt — write your avatar script
Write a 60-second spoken script for my AI avatar to present on Instagram or as a short video. The topic is: [e.g. lash aftercare tips / what to expect at your first appointment / why I only use premium products]. The script must: - Sound like me speaking naturally, not reading from a page - Open with a hook that stops the scroll in the first 5 seconds - Be warm, confident, and in my brand voice - Have a clear call to action at the end (e.g. book via the link in bio, send me a DM) - Be written as pure spoken words only — no stage directions, no bullet points, no headings Keep it to approximately 150 words so it fits comfortably in 60 seconds when spoken at a natural pace.
Voice cloning
Clone your voice so Claude-written scripts can be read aloud in your own voice, paired with your HeyGen avatar or used as standalone audio content.
- Pre-day: record a clean 1-minute audio clip reading naturally from any text
- Upload to ElevenLabs and create your voice clone
- Live demo: paste a Claude-written caption or script and generate audio in your voice
- Use cases: Reels voiceovers, audio DM messages, client welcome recordings
Claude prompt — write your voice clone script
Write a short spoken script for my cloned voice to read aloud. The purpose is: [e.g. a Reels voiceover / a welcome message on my booking page / an audio DM response for new enquiries]. The script must: - Sound exactly like how I naturally speak — conversational, warm, and in my brand voice - Flow smoothly when read aloud with no awkward pauses or tongue-twister phrases - Be written as pure spoken words only — no punctuation that would sound unnatural, no bullet points, no headings - Have a natural rhythm so it does not sound robotic when generated by AI voice software - Include a clear, friendly call to action at the end Keep it to approximately 80 words for a 30-second clip, or 150 words for a 60-second clip. Specify which length you want.
Write the DM responses
Use Claude to write two (or three) on-brand DM responses that will be pasted directly into ManyChat. These need to sound like you, not a template.
Prompt 1 — booking enquiry response
Write a warm, on-brand Instagram DM response for when someone enquires about booking or pricing. It should: - Greet them by name if possible (use as a placeholder) - Briefly mention 1-2 services relevant to new clients - Include this booking link: [paste your link here] - End with an encouraging, friendly sign-off in my brand voice Keep it under 100 words. It must sound like me, not a template.
Prompt 2 — general enquiry response
Write a warm, on-brand Instagram DM response for when someone sends a general enquiry or says hi or info. It should: - Welcome them warmly and make them feel seen - Give them 2 clear options: view my services or book directly - Include this booking link: [paste your link here] - Sound like a real person, not a chatbot Keep it under 80 words.
Prompt 3 — after hours response (bonus)
Write a warm after-hours DM response for when someone messages outside my business hours. It should: - Acknowledge their message immediately so they feel heard - Let them know when I will be back and will respond personally - Offer my booking link so they can take action right away if they want - Sound warm and human, not automated Keep it under 70 words.
Build the automation
Set up keyword triggers in ManyChat so the Claude-written responses fire automatically when someone DMs a matching word. The free ManyChat tier covers everything below except step 6.
Connect Instagram to ManyChat
In ManyChat go to Settings, then Channels, then Instagram. Connect your business account and follow the prompts.
Create a Flow for booking enquiries
Go to Flows, create new, name it "Booking enquiry." Add a Send Message action and paste in your Claude-written booking response. Add a button with your booking link as the URL.
Set the booking keyword triggers
Go to Automation, then Keywords. Create a new rule set to trigger the booking flow when someone DMs any of these words: book, booking, prices, price, how much, cost, available, availability, appointment, appt. Set match type to "contains" not "is" so it catches variations.
Create a second Flow for general enquiries
Repeat the process with your general enquiry response. Trigger keywords: hi, hello, info, information, enquire, enquiry, hey.
Set a default reply
In Automation, set a Default Reply for any DM that does not match a keyword. Use your general enquiry response here as a catch-all so no message goes unanswered.
Add after-hours automation (bonus, Pro feature)
In ManyChat go to Automation, then Business Hours. Set your hours and assign your after-hours Claude response to trigger outside those times. Note: this requires ManyChat Pro.
Test it in the room
Once set up, swap with the person next to you and DM each other's Instagram accounts using trigger keywords. Watch the on-brand response arrive in real time.
- Your partner DMs "book" to your account — your booking flow fires
- Your partner DMs "hi" to your account — your general enquiry flow fires
- Check the message reads naturally and your booking link works
- This is now live and active on your real account
Pre-day
HomeworkComplete these tasks before you arrive. The more prepared you are, the more you will get done on the day.
Complete your brand brief
Fill in the Brand Brief tab on this page. This is your Claude starter context for the whole day. The more honest and specific you are, the richer your outputs will be. Click "Copy brief for Claude" when you are done and save it somewhere you can access on the day.
Note down your existing brand assets
If you have an existing logo, brand colours, or a visual style on your Instagram and salon, make a note of them before you fill in your brand brief. This helps Claude work with what you already have rather than suggesting something that clashes with it. If you are starting fresh, just write that.
Create a free Claude account
Go to claude.ai and sign up for a free account. If you want access to Claude Projects and extended outputs, consider upgrading to Claude Pro. Bring your login details on the day — you will need to be signed in and ready to go.
Record your HeyGen reference video
Find a quiet room with good natural light. Face the camera and speak naturally for 2 minutes — introduce yourself, talk about your business, explain a service. No script needed, just be yourself. Save the file and have it accessible on your phone or laptop on the day.
Must be recorded in a quiet space — cannot be done in the workshop roomRecord your ElevenLabs voice sample
Record a separate 1-minute audio clip reading naturally from any text — your service descriptions, a blog post, or just speaking about what you do. Use your phone's Voice Memos app in a quiet space. No background noise, no music. This is a separate file from your HeyGen video.
Audio only, quiet room essential — cannot be done in the workshop roomWrite your top 10 client FAQs
Write down the 10 questions clients ask you most often — in DMs, at consultation, or during appointments. Bring these with you. We will use them to build your AI booking assistant in the afternoon session.
Bring your laptop, fully charged
This is a hands-on working day. You will need your laptop open for the whole day. Bring your charger. A mouse is helpful but not essential. If you only have a tablet, get in touch beforehand so we can make sure everything will work for you.
What's next
30 DaysYour week-by-week plan for the month after the event. Come back here every Monday.
Week 1 — Get your foundation live
Your brand platform exists. Now make Claude remember it permanently and use it to create your first piece of real content.
Checklist
- Create your Claude Project and name it your business name
- Upload your brand platform document to the Project
- Paste your system prompt into Project Instructions
- Generate your first Instagram caption using your configured Project
- Set up your ManyChat booking response if you did not finish it on the day
- Send yourself your brand brief text file so it lives in your email or notes
Claude prompt — first content piece
Now that my Claude Project is set up with my brand platform, write me 5 Instagram captions for this week. Use a mix of content types: one educational, one that shows my personality, one that addresses a common client concern, one promotional, and one that builds community. Each caption should feel distinctly different in tone and approach but all clearly come from the same brand voice.
Claude prompt — write your Instagram bio
Using my brand platform, write 3 versions of my Instagram bio. Each should be under 150 characters, include what I do, who I do it for, and a call to action. Make each version feel slightly different — one punchy, one warm, one that leads with my point of difference. No generic phrases like "passionate about" or "lash queen."
Week 2 — Launch your first campaign
Pick one of the three campaign concepts from step 12 and actually run it. Not perfectly — just start.
Checklist
- Choose which of your 3 campaign concepts to run first
- Generate the hero content piece Claude suggested for that campaign
- Write the caption, create or source the visual, and schedule or post it
- Set up the supporting content around it (stories, follow-up posts)
- Tell at least 5 existing clients about it directly via DM
Claude prompt — build out your campaign
I am ready to run my first campaign. The campaign I am launching is: [paste your chosen campaign name and big idea from step 12]. Build me the full content plan for this campaign: the hero post with caption, 3 supporting Instagram stories, a follow-up post for 5 days later, and a short DM I can send to existing clients to let them know about it. Everything must be in my brand voice and connect back to my brand platform.
Claude prompt — write your email to existing clients
Write a short email to my existing client list letting them know about [campaign name]. It should feel personal and warm, not like a mass marketing email. Remind them why they come to me, give them a reason to act now, and make it easy for them to book or respond. Keep it under 150 words. Subject line options: give me 3.
Week 3 — Build your content rhythm
Stop creating content one post at a time. This week you batch-create and get two weeks ahead so you are never scrambling.
Checklist
- Block 2 hours this week for content batching — treat it like a client appointment
- Generate two weeks of captions in one Claude session
- Write your first email to your client list if you have not already
- Check your ManyChat is still firing correctly — test it yourself
- Review your booking link — is it easy to find on your Instagram profile?
Claude prompt — two-week content batch
I am batching my content for the next two weeks. Using my brand platform and content mix from my media plan, write 10 Instagram captions — 2 per week day across 5 posting days. Mix: 3 educational, 2 behind the scenes, 2 client-focused, 2 promotional, 1 personal or brand story. Each caption needs a hook in the first line, the body, and a call to action. Number them 1 to 10 so I can schedule them in order.
Claude prompt — client email newsletter
Write my first monthly email to my client list. It should feel like a personal update from me, not a corporate newsletter. Include: something I have been thinking about or working on, a tip or piece of advice relevant to my clients, what is coming up in my bookings or any availability, and a warm sign-off. Keep it conversational, under 200 words, and completely in my brand voice.
Week 4 — Review, refine, and plan month 2
A month in. Time to look at what worked, update what did not, and build your next 30 days before the momentum drops.
Checklist
- Note your top performing post from the month — what made it work?
- Check your booking numbers — did anything change this month?
- Run the retrospective prompt below in your Claude Project
- Update your system prompt if your brand voice has evolved since the event
- Generate your month 2 plan using the prompt below
Claude prompt — monthly retrospective
I have just completed my first month of implementing my brand and marketing strategy. Help me run a quick retrospective. Ask me 5 questions about what happened this month — what I tried, what worked, what did not, what surprised me, and what I avoided doing. After I answer, give me 3 specific adjustments to make to my approach next month based on my answers. Do not give generic advice — make it specific to what I tell you.
Claude prompt — month 2 plan
Based on everything you know about my business, my brand platform, and what I have just told you about my first month, build my month 2 implementation plan. Keep the same format as month 1 — weekly focus areas with specific daily actions under 20 minutes each. Adjust the tactics based on what worked and what did not. I want to build on momentum, not start over.
Generate your Brand Passport
Paste in your key outputs from the day. Click generate and download a beautifully designed one-page PDF — your brand on a single page, ready to print or share.
Anytime prompts — use whenever you get stuck
These prompts work in your Claude Project at any time. Copy, paste, and adjust the bracket to your situation.
Stuck on a caption
I need to write a caption for [describe the post — what it shows, what the topic is]. Write me 3 options: one that leads with a question, one that leads with a bold statement, one that leads with a relatable observation. All must be in my brand voice and end with a call to action that makes sense for this post.
Responding to a price objection
A potential client has said [paste their exact words — e.g. "that's a bit more than I was expecting" or "I found someone cheaper"]. Write me a warm, confident response that acknowledges what they said, reinforces the value of what I offer without being defensive, and gives them a reason to choose me. Keep it under 80 words. Do not discount.
Asking for a review
Write a short, warm DM I can send to a client after their appointment asking them to leave a Google review. It should feel genuine and personal, not copy-paste automated. Mention that reviews help clients like them find me. Give me 2 versions — one for a first-time client and one for a returning client.
Win back a lapsed client
Write a short, warm DM I can send to a client I have not seen in [3 / 6] months. It should feel like a genuine check-in from me, not a marketing message. Acknowledge the time that has passed, remind them how good their lashes felt, and make it easy for them to rebook. Do not offer a discount unless I tell you to. Keep it under 60 words.
Announce a price increase
I am raising my prices on [date]. Write a message I can send to existing clients letting them know. It should be confident and warm — not apologetic. Acknowledge their loyalty, explain the change briefly without over-justifying it, and give them the option to book in at current rates before the change if I am offering that. Keep it under 120 words.