Meet the Authors Behind Prolong Lash Education
Prolong Lash education brings together Kerry Wood, Alicia Phoenix, Adelle Whiteway and the Prolong Lash Editorial Team. Their different perspectives shape our articles on industry standards, professional practice, business operations, lash cleansing and aftercare.
We match each article to the author whose experience fits its purpose. We don't claim to know everything, but we know how to ask the right people. Our Community Educators are working lash professionals who share what they see with clients every day, and their feedback and real-world observations help keep our education practical. Research, product testing and input from external specialists add further depth where an article needs it.
Explore the profiles below to meet our authors and the Community Educators whose insight helps shape our content.
Kerry Wood
About Kerry Wood
Kerry Wood is the Founder and Strategic Business Advisor of Prolong Lash. She brings a founder’s understanding of why the company was created and a strategic view of how the lash industry is changing. Her articles connect practical challenges with larger questions about professional standards and the future of lash care.
What Kerry Writes About
Kerry writes about industry change, professional standards, lash hygiene, business strategy and the evolution of professional lash care. She looks at what is changing, why it matters and where the industry may be heading next.
Experience Behind Her Perspective
Before entering the lash industry, Kerry spent more than 25 years in corporate change management.
In 2006 she became one of Australia's first lash extension artists, going on to build and own three salons, and she led the development of the original Prolong Lash™ Cleanser, made specifically for eyelash extension aftercare.
That combination of hands-on practice, business ownership, and change leadership informs her focus on useful innovation and stronger professional practice.
Alicia Phoenix
About Alicia Phoenix
Alicia Phoenix is the Owner and CEO of Prolong Lash and a lash artist since 2007. She leads the business with a focus on brand, professional practice, and client experience. Her articles draw on real-world experience behind the lash bed, turning leadership and marketing thinking into practical steps that lash artists and salon owners can use to grow stronger businesses.
What Alicia Writes About
Alicia writes about business leadership, marketing, brand strategy and positioning, professional practice, client experience, communication, and lash artistry. She also covers practical ways lash businesses adopt new systems and technology. Her focus is on how lash professionals can improve, communicate clearly, and lead with confidence.
Experience Behind Her Perspective
Alicia has worked in the lash industry since 2007, giving her extensive first-hand experience as both a lash artist and salon owner. Her understanding of the realities of running a lash business, working with clients, and delivering professional lash services informs how she approaches the industry today.
Before becoming Owner and CEO of Prolong Lash, Alicia spent six years as the company's Head of Marketing, leading its marketing direction and team. This combination of hands-on lash industry experience, salon ownership, brand building, and business leadership now shapes both how she leads Prolong Lash and how she helps lash professionals present and grow their own brands.
Adelle Whiteway
About Adelle Whiteway
Adelle Whiteway is the E-Commerce and Operations Manager of Prolong Lash. She manages the systems, suppliers, and fulfilment behind the business, working closely with the CEO and partners across technology and logistics. Her articles show what has to happen behind the scenes to help a lash business grow.
What Adelle Writes About
Adelle writes about e-commerce, reseller operations, fulfilment, supply chain coordination, inventory, business systems, and international expansion.
She explains the operational decisions that usually stay out of view, and how they shape a business's ability to grow.
Experience Behind Her Perspective
Since joining Prolong Lash in 2020, Adelle has helped establish fulfilment in the USA, Canada, New Zealand and the United Kingdom.
Her work covers reseller network and related operations, supplier and manufacturing coordination, e-commerce, stock, and fulfilment. Her Bachelor of Business supports that hands-on operational experience.
Prolong Lash Editorial Team
About the Prolong Lash Editorial Team
The Prolong Lash Editorial Team creates our core education on lash cleansing, hygiene, and aftercare. It is a collective byline, used when an article shares established Prolong Lash knowledge rather than one person's individual perspective. Its guiding principle is simple: we don't claim to know everything, but we know how to ask the right people.
What the Editorial Team Writes About
The Editorial Team writes about lash cleansing routines, everyday aftercare, lash-line hygiene, care between fills, makeup and lashes, retention from an aftercare perspective, common lash myths, and the questions clients ask most. Its articles give clear, practical guidance that lash artists and their clients can use straight away.
How Our Articles Are Developed
Editorial Team articles draw on research, product testing, internal Prolong Lash knowledge, and feedback from our Community Educators, who are working lash professionals. Where a topic needs specialist knowledge, such as eye health, we seek input from appropriately qualified experts rather than claiming that expertise ourselves.
Prolong Lash Community Educators
About Our Community Educators
Prolong Lash Community Educators are working lash professionals, artists, and content creators who are active in lash communities and passionate about truth in the industry. Each is accepted through our application process and holds our Certified Educator badge.
They share what they see with real clients every day, helping keep our education practical, accurate, and grounded in the treatment room.
The program is about building a trusted source of accurate information as our industry moves toward a new professional standard, not about selling or promoting Prolong Lash products.
Educator insights are always their own, based on their professional experience and the evidence behind it.
How They Contribute
Community Educators share chair-side observations, client questions, product feedback, and practical tips from their own lash businesses.
When an article includes an educator's comment or experience, we name them so readers know whose insight they are reading. Each article's byline shows who wrote it, while our educators' knowledge helps shape what it says.
Why Their Voice Matters
Lash education is strongest when it reflects what actually happens with clients. Our Community Educators bring that real-world view, helping us test ideas against everyday practice and answer the questions lash artists and their clients genuinely ask. We are proud to learn alongside them.
If you're an active lash professional who values accurate information and wants to help raise industry standards, you can apply to become a Community Educator.
Questions About Our Education?
Want to know more about who writes our articles, or have a lash care topic you'd like us to cover? We'd love to hear from you.
